20 Years of Vaping 2002-2021 documentary interview

COEUS Marketing 2022-02-21

In your mind, what kind of company is COEUS?

Next year will be the 15th year that COEUS has entered the electronic cigarette industry. Since its establishment, COEUS has been researching and exploring in the field of electronic cigarettes, accumulating professionalism, and constantly mastering cutting-edge technologies in the electronic cigarette industry.
Our main business is the research and development, manufacturing and sales of vaporizer, heated not-burn, and electronic cigarettes. After years of technological precipitation, the industrial layout of the four major sectors of vaporizer, heated not-burn, CBD products and nicotine salt atomized electronic cigarette products has been established.
With the continuous development of the industry, COEUS has witnessed the initial annual output value of China's e-cigarette industry of less than 10 million RMB, and the current annual output value has exceeded 100 billion RMB. We are honored to be a witness to the continuous growth of the industry and a contributor to the development of the industry.

In the fierce competition in the industry, how does COEUS stand out?
No matter how high a bucket is, the height of its water depends on the lowest board.
After years of accumulation, COEUS is a very average high barrel. We have integrated the whole industry link line in the industry, integrating R&D, production, supply chain, and product launch. It has formed the linkage of the whole industry chain from the R&D of basic raw materials in the upstream supply chain, to products and manufacturing, and the brand global market channel layout.
And we never stop, we are still thickening and increasing the planks of COEUS.
The first priority is the direction of technology R&D. The R&D and design department is the core of COEUS, and it is also the company's weapon and confidence to fight against black swan and gray rhinoceros.
The company’s core R&D members have an average industry experience of more than 10 years. They have a professional fragrance and equipment R&D team. The industrial design is done by a former Google industrial designer from California, USA.
Signed a production-research strategic cooperation agreement with China top universities and scientific research institutions to strengthen COEUS’s technical advantages in basic materials and heated not burn  device.
The company has also set up R&D and formulation laboratories in Japan, Shenzhen, Dongguan and Nantong to carry out the development and testing of new products, as well as the development of new technologies and the cultivation of technical talents.

What achievements has COEUS achieved in terms of products?
"Focus on high-quality products" is the first principle of COEUS's development, and products are the embodiment of COEUS's core technology.
Up to now, COEUS has obtained a number of technical patents on heat-not-burning herbal stick, ceramic vaporizers, and tobacco heaters for atomizers through heating pipes. There are more than 200 patent applications worldwide, and more than 150 authorized patents have been obtained.
GMP workshops, and high-precision equipment established in Dongguan and Nantong can facilitate us to better serve customers.
As I said, we are not only satisfied with the "completeness" of product categories, "all and excellent" is what we have been pursuing.
Vaporizer products represented by the third-generation product IQ from DAVINCI brand which co-developed by COEUS. Participated in the well-known industry event SPANNABIS BARCELONA, stood out from the fierce competition of more than 500 suppliers on the scene, won the “Best Product” award, and established its brand's position as the top 3 vaporizer brand in the US.
The PCKT brand- PCKT One Plus and SPRK series products from Silicon Valley in the United States, which were subsequently developed for customers, successfully gained popularity in the North American market and became a well-known brand in the CBD industry.
And COEUS’s own brand  "NICONON" sets off an upsurge of herbal pellet heat-not-burn products in Japan.

What plans does COEUS have in the future?
In 2022, we will meet with more friends and strive to understand and meet their needs. Continue to precipitate technology, improve and upgrade product performance and other aspects.
For overseas markets, we will make deeper strategic deployments to expand the market share of original products.
After more than 15 years of working in the industry, we want to become a strong support for more entrepreneurs with our professional R&D team and hard conditions.
COEUS will stand at the forefront of the development of the industry, with the world's mind and insight, jointly open up vision, open up thinking, build ecological health and related harm reduction products, and seek the realization of higher values. Provide consumers with a healthier and more pleasant lifestyle.